Brand Guidelines

These guidelines define how Eastern Studios looks and speaks to the world. Following them ensures our brand stays consistent, professional, and recognizable across every platform and surface.

Our Logo Variations

The Eastern Studios logo is available in several approved variations. Always use an official file - never recreate or redraw the logo. Each version is designed for specific backgrounds and contexts.

Eastern Studios - Blue on White
Primary Logo - Blue

Use on white or light backgrounds

Primary
Eastern Studios - Black on White
Primary Logo - Black

Use on white or very light backgrounds

Secondary
Eastern Studios - White
Reversed Logo - White

Use on dark or brand-colored backgrounds

Dark Bg
Eastern Studios - Blue on White
Logo on White

Brand-approved light background treatment

Light Bg
Eastern Studios - On Black
Logo on Black

High-contrast dark mode treatment

Dark Mode
Eastern Studios Wordmark - Black
Full Wordmark - Black

For large-format print or editorial use

Print

Do's & Don'ts

Consistent, correct logo use builds brand trust. The logo must always be forward-facing and fully legible. Never alter its proportions, colors, or orientation.

Correct logo use
Use the approved logo file as-is
Flipped - incorrect
Do not flip or mirror the logo
Upside down - incorrect
Do not rotate or invert the logo
Stretched - incorrect
Do not stretch or distort proportions
Always maintain legibility

The logo must always be clearly readable. Ensure sufficient contrast between the logo and its background at all times.

Use approved logo files only

Never recreate, redraw, or modify the logo artwork. Always use an official file from the Eastern Studios brand kit.

Do not recolor the logo

Only approved color versions may be used. Do not apply custom colors, gradients, or effects not provided in this guide.

Do not place on busy backgrounds

Avoid placing the logo on complex patterns or photos where legibility is compromised. Use a solid or brand-approved background.

Do not add effects or shadows

Drop shadows, glows, outlines, embossing, or any other effects are not permitted on the Eastern Studios logo.

Do not crop or obstruct the logo

Never crop, overlap, or obscure any part of the logo. The full mark - wordmark and wave element - must always be visible.

Brand Colors

Our palette is built around deep teal, navy blue, clean white, and black - with an accent of aqua that brings energy to digital surfaces. Use these values exactly as specified.

Primary
Eastern Teal
HEX  
RGB   30, 75, 77
CMYK 61, 3, 0, 70
Secondary
Eastern Navy
HEX  
RGB   15, 45, 61
CMYK 75, 26, 0, 76
White
Pure White
HEX  
RGB   255, 255, 255
CMYK 0, 0, 0, 0
Black
Eastern Black
HEX  
RGB   10, 10, 10
CMYK 0, 0, 0, 96
Accent
Aqua Accent
HEX  
RGB   46, 184, 194
CMYK 76, 5, 0, 24
Footer
Deep Teal
HEX  
RGB   34, 75, 77
CMYK 56, 3, 0, 70
Light
Brand Light Gray
HEX  
RGB   244, 246, 247
CMYK 1, 0, 0, 3
Gradient
Brand Gradient
FROM  #1e4b4d
TO     #0f2d3d
USE    Backgrounds, hero
Color Usage Guidance

Eastern Teal is always the dominant color. White is used for reversed/dark-background applications. Black and Navy provide depth and contrast. The Aqua Accent is reserved for digital highlights, links, and interactive elements only - never as a primary background.

Type System

Eastern Studios uses Montserrat as its primary typeface for headings, navigation, and brand communications, paired with Roboto for body text and supporting copy.

Primary - Headings & Brand
Montserrat
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % &

"Eastern Studios crafts compelling visual stories that resonate and inspire - one frame at a time."

Regular 400 Medium 500 SemiBold 600 Bold 700 ExtraBold 800 Black 900
Supporting - Body & UI
Roboto
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % &

"From film production to digital marketing, Eastern Studios delivers multimedia excellence for every project, every time."

Light 300 Regular 400 Medium 500 Bold 700
Type Scale
Display - 44px / 900
Heading 1 - 32px / 800
Heading 2 - 24px / 700
Heading 3 - 18px / 600
Body Text - 16px / Roboto Regular 400 - For paragraphs, descriptions, and supporting copy across all platforms.
Caption / Label - 12px / Roboto 500 / UPPERCASE / Tracked

Wordmark & Naming

How we write our name matters just as much as how the logo looks. Consistent naming across every touchpoint reinforces brand recognition.

Eastern Studios wordmark
Eastern
Always capitalized
Studios
Always capitalized
ES
Approved shortform
Correct: "Eastern Studios"

Both words capitalized, always written as two words. Never abbreviated in formal communications.

Incorrect: "eastern studios"

Do not use all lowercase. Both words must begin with a capital letter in all written contexts.

Incorrect: "EASTERN STUDIOS"

Do not write in all-caps in running text. All-caps usage is only permitted in logo artwork itself.

Handle: @EasternStudiosNJ

Use the official social handles in all digital communications. Do not create unofficial accounts.

Sub-Brands & Sister Properties
Eastern Aquarium
Sister brand / Sub-property

Eastern Aquarium uses the same white wordmark font treatment on dark backgrounds. Logo always presented forward-facing and fully legible - same rules as Eastern Studios apply.

Adding a New Sub-Brand?
Contact brand team

All new sub-brand logos and identities must be reviewed and approved before use. Contact the Eastern Studios brand team to ensure consistency across the family.

Logo Clear Space

Always maintain a minimum clear space around the logo equal to the height of the "E" in Eastern. This ensures the logo is never crowded by other elements.

min. clear space min. clear space min. space min. space Eastern Studios clear space demo
Minimum Size
200px wide for digital
50mm for print
Clear Space Rule
= Height of "E" in logo
on all four sides
Aspect Ratio
Always lock proportions
Never scale independently

Download Brand Assets

Official Eastern Studios brand files are available below. Always use the most current versions. If you need a format not listed, contact the brand team.

Eastern Studios Brand Kit

Contains all approved logo files (PNG, SVG), color swatches, and typography references.

Need something custom?

For partnership materials, press kits, or any questions about brand usage, reach out to the Eastern Studios team.

Contact Us

Our Family of Brands

Eastern Studios owns and operates a growing portfolio of brands. Each brand has its own identity, audience, and purpose - unified under the Eastern Studios family.

Eastern Aquarium
Eastern Studios Property

Eastern Aquarium

Eastern Aquarium is a sister brand of Eastern Studios sharing the same design language and wave mark. The wordmark uses white text on dark backgrounds - matching the Eastern Studios reversed logo treatment. Legibility and forward-facing orientation are required at all times.

Primary Color
#000000
Wordmark Color
#FFFFFF
Visit Eastern Aquarium
Best of OCNJ
Eastern Studios Property

Best of OCNJ

Best of OCNJ is Eastern Studios' guide to the best of Ocean City, New Jersey - covering food, events, attractions, and everything the shore has to offer. The brand uses a bold black background with sky blue, red, and yellow typography to capture the energy of the Jersey Shore.

Sky Blue
#29ABE2
Bold Red
#ED1C24
Yellow
#FFD700
Visit BestOfOCNJ.com
Best of Delmarva
Eastern Studios Property

Best of Delmarva

Best of Delmarva covers the Delaware, Maryland, and Virginia peninsula - showcasing the best restaurants, beaches, events, and local experiences across the tri-state coastal region. Shares the same bold visual language as Best of OCNJ with a Delmarva-specific identity.

Sky Blue
#29ABE2
Bold Red
#ED1C24
Yellow
#FFD700
Visit BestOfDelmarva.net
Birdpals
Eastern Studios Property

Birdpals

Birdpals is an Eastern Studios educational brand dedicated to birds and wildlife, creating fun and engaging content for kids and nature lovers alike.

Brand Blue
#38A6F1
Brand Orange
#FF8C00
Visit Birdpals.org