Your guide to the best of Ocean City, New Jersey.
Launched in August 2024 as the first of Eastern Studios' regional marketing brands, Best of OCNJ is a coastal lifestyle guide to Ocean City, New Jersey, covering the food, events, attractions, local businesses, and history that make the shore town special, all with a fresh, local voice.
The Big Idea
For anyone heading to Ocean City, Best of OCNJ is the fresh, local take on the island, curating the best food, events, and experiences with the energy of the Jersey Shore.
Why we're building it
Every summer, families pour into Ocean City looking for where to eat, what to do, and what's happening this weekend. The information is scattered across business pages, event calendars, and word of mouth, and much of it feels outdated or overly commercial.
There was room for a guide that feels like advice from a friend who actually lives at the shore: current, honest, and fun to read.
Shore visitors & families
Vacationers planning a trip or already on the island, looking for the best food, activities, and events.
Residents & businesses
Year-round residents who want to know what's new, and local businesses who benefit from the spotlight.
What You'll Find
What's happening
Monthly event roundups and weekend picks keep readers in the loop all year.
Local favorites
Editor's picks and features on the boardwalk spots and businesses worth your time.
Shore stories
History, news, and the stories behind the places that make OCNJ special.
Roadmap
- Covering events, openings, and editor's picks across Ocean City
- Year-round coverage, not just the summer
- More local business features and shore history
- Bring the Best of format to more shore towns
How we'll know it's working
- Readers check Best of OCNJ first when planning what to do on the island.
- Consistent, timely coverage of events and openings throughout the year, not just the summer.
- Local businesses see the brand as a trusted place to be featured.
- A growing, engaged audience across the site and social channels.
Look and Feel
The identity is a bold, all-caps wordmark: BEST in ocean blue, OF in bold red, and OCNJ in sunshine yellow. It sits on clean white with warm sand and deep ocean accents, so the site feels bright, current, and easy to read. Content is written in a friendly, first-person voice and organized around eating, playing, shopping, exploring, events, and a photo gallery.
The full logo stacks BEST, OF, and OCNJ in blue, red, and yellow with an illustrated boardwalk scene, shown on black. On the website the name also appears as a one-line wordmark in the same three colors on white or sand.
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