Eastern Aquarium

Launching Oct 2026Education

Dive deeper into learning.

Eastern Aquarium launches in mid-October 2026 as an Eastern Studios brand built around original ocean mascots that help kids connect with the ocean. From there it will grow into an ocean-themed educational world of characters, stories, lessons, and coastal activities across merch, social media, blog content, and digital media.

Visit EasternAquarium.com

Who it's forCurious kids, families & educators

What it isOcean characters, stories & lessons

Where to find itMerch, social, blog & digital

StatusLaunching mid-October 2026

The Big Idea

An ocean world kids want to come back to, where every story, character, and activity teaches something real about marine life and the coast.

Why we're building it

The ocean is one of the most fascinating subjects a kid can explore, yet most ocean learning lives in textbooks, one-off field trips, or entertainment that doesn't teach much. There's a gap between the wonder kids feel at the shore and the tools families and teachers have to keep that curiosity going at home and in the classroom.

Eastern Studios grew up on the Jersey Shore, so building a brand that carries that coastal curiosity forward was a natural next step.

Kids

Curious kids

Young learners who love animals, the beach, and asking “why?”, and who learn best through stories and play.

Grown-ups

Families & educators

Parents, teachers, and homeschoolers looking for trustworthy, engaging ocean content for home or class.

What Kids Will Learn

Marine life

The animals that live in the ocean and along the shore, told through original characters.

Real ocean science

Every story is grounded in real marine science, with lessons that reinforce it.

The coast up close

Hands-on activities that connect what kids see on screen to the shore in real life.

How It Works

01Meet the mascotsOriginal ocean characters kids connect with first.
02Follow the storiesStories and posts where the characters explore real marine life.
03Try the activitiesLessons and activities for home, the classroom, and the shore.
04Join the CrewMerch, social channels, and updates that keep the characters in kids' lives.

One World to Explore, From Land to Sea

Birdpals and Eastern Aquarium are growing toward one shared world from Eastern Studios. Eastern Aquarium dives into life under the water. Birdpals heads everywhere else: the birds, animals, people, and places above the waves. Together they'll help kids learn about species, cultures, and places all over the world.

Eastern AquariumUnder the water. Ocean animals, reefs, and the coast. You are here BirdpalsAbove the waves. Birds, wildlife, cultures, and places worldwide.

Roadmap

NowWhat we're working on

Launching mid-October 2026 with original ocean mascots
First merch, social channels, and the Join the Crew list

NextComing up

Stories, blog posts, and lessons built around the characters
Activities for families and classrooms

LaterWhere it's heading

Join forces with Birdpals so kids can explore animals from land to sea
Grow into a worldwide exploration of species, cultures, and places

How we'll know it's working

A growing Crew of families following along through the “Join the Crew” list and social channels.
Characters and stories that kids recognize and ask for by name.
Lessons and activities that educators can drop straight into a classroom.
Merch and content that keep the mascots in kids' lives well beyond the screen.

Look and Feel

Eastern Aquarium is a sister brand of Eastern Studios and shares its design language and wave mark. The wordmark sits in white on deep black, mirroring the Eastern Studios reversed logo, so it reads as part of the family while the content (characters, color, and illustration) gives it its own personality. Legibility and forward-facing orientation of the mark are required at all times.

Primary

#000000

Wordmark

#FFFFFF

Family Teal

#2EB8C2

The Eastern Aquarium wordmark always appears in white on a black or very dark background, matching the Eastern Studios reversed treatment. Family teal is used as an accent to tie the brand back to Eastern Studios.

Full Brand Guidelines